The Maine Coalition for Excellence in Education hosted a Frameworks Institute workshop for the MCEE Board as well as for other initiative partners involved in the Prepare Maine campaign. Please see the attached invitation for the complete schedule and information in regards to the Frameworks Institute. MCEE FRAMEWORKS MCEE INVITE

Here is an overview of what was accomplished during our session…

1. Understand the basics and profound importance of effective “framing” (how we use it every day, its foundation in cognitive science), how it runs counter to many traditional communications methods and how it can make all the difference in a message getting through as intended.

2. Gain vital insight into how people actually think about education and education reform efforts.

3. Gain knowledge that allows them to begin to assess the effectiveness of their own messaging.

Today’s Presenters were:

LYNN DAVEY is Vice President of the Institute. Before coming to FrameWorks in 2005, Dr. Davey served as Vice President for Research at the Maine Children’s Alliance and directed the Maine KIDS COUNT Project for six years. Davey was also professor of psychology at St. Joseph’s College, Maine, where she instituted the college’s Department of Psychology. Davey created major programs of study in both Psychology and Human Development and served as chair of the Department for seven years. Davey earned her B.A. from the University of Notre Dame and her M.A. and Ph.D. in Developmental Psychology from The Catholic University of America. She is a member of the American Psychological Association, the Society for Research on Adolescence and the Society for Research in Child Development.

JANE FEINBERG serves as the Institute’s Deputy Director for Field­Building. She is an award­winning journalist who spent twenty­five years as a writer, producer and developer of public and commercial television programs and series. She served as Senior Producer and Project Manager of “Keeping Kids on Track,” a two­year media campaign for Boston’s ABC affiliate, WCVB­TV Channel Five, which won the coveted National Association of Broadcasters Service to America Award. For almost a decade, Feinberg was a producer for the local ABC’s nightly television newsmagazine show, and she produced public affairs and children’s programs for PBS, including segments for “The MacNeil/Lehrer NewsHour,” a documentary about Amelia Earhart, and a business special that was nominated for a National Emmy. She was also Senior Researcher for PBS’ “The American Experience.” Outside of television, Ms. Feinberg has served as Director of Communications for the Boston Public Schools. She is a graduate of the University of Minnesota and holds a Masters degree in Journalism from Boston University. (Information taken from the Frameworks Invitation)